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Check Out Line: Cost cuts in toy land
Check out the quarterly profit from Mattel. The world’s top toymaker posted a higher-than-expected quarterly profit but it wasn’t driven by consumers clamoring for its toys. Instead, it cut costs to...
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Toys “R” Us issues holiday “hot toys” list
It’s that time of the year again. Specialty toy retailer Toys “R” Us issued its take on what this holiday season’s hot toys will be, as it prepares to attract toy shoppers one year after what was the...
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What’s hot in toyland this holiday season
As retailers gear up for the all-important holiday season, two industry veterans predicted what would be hot in toy land this year.Looking at the ‘hot toys” list from Jim Silver and Christopher Byrne...
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Check Out Line: A quarterly update from toyland
Check out Mattel reporting a smaller-than-expected decline in third-quarter revenue as the toymaker sees gains in its Hot Wheels and American Girl brands. Profit fell to $229.8 million, or 63 cents a...
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Mattel flexes muscle with new toy line
Mattel is hoping for some hook-throwing, flip-kicking action this new year. Its new line of toys themed around popular World Wrestling Entertainment figures like “Triple H” and “The Undertaker” is...
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Check Out Line: Holiday cheer in Barbie land
Check out more Barbie dolls making an appearance under the Christmas tree. Mattel, the world’s largest toy maker, posted higher than expected profit for its quarter that included the holiday season,...
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Fisher-Price launches iPhone apps and gets on Facebook
Mattel’s Fisher-Price, home to many infant and preschool toy brands, is going digital. The maker of Little People playsets and Power Wheels toy cars is launching iPhone applications related to its...
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Check Out Line: Barbie and friends sell well
Check out the stronger-than-anticipated results from Mattel. The toy giant notched a 12 percent jump in sales and a surprise profit in its latest quarter, sending a strong signal that toys are getting...
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Check Out Line: Parents back to buying toys
Check out strong quarterly results from Hasbro. The No. 2 toymaker behind Mattel said quarterly net profit nearly tripled while revenue jumped 8.2 percent. The maker of Littlest Pet Shop said it got...
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Barbie does Beijing: The adventures of a Malibu girl in China
Modern day national influence, some smart people like to argue, spreads through the "soft power" of brand appeal and attraction rather than the "hard power" of coercion. In China, one avatar of U.S....
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